Spill the beans
Expert guidance, easy-to-implement tips and actionable advice to help you
start, launch and grow your business online
12 RECOMMENDED TOOLS TO SAVE YOU TIME WHEN CREATING YOUR MARKETING CONTENT
The one thing I know about marketing is that there are literally thousands of tools to help you make marketing easier for your business. But it is a double edged sword because often trying to figure out what is going to work best, takes up so much time to research...
3 STORIES YOU ARE TELLING YOURSELF ABOUT SOCIAL MEDIA
Today I want to talk about some of the things that commonly come up for sole traders and social media. I’m wondering which one you relate to most? I don't have time to plan my social media I totally get it...you are super busy working IN your business and can never...
SOCIAL MEDIA STRATEGY – 4 STEPS YOU MUST CONSIDER FOR SUCCESS
You’re feeling a bit ‘stuck’ with social media content right now. That’s the reason you're reading this blog, right? Social media content is just part of the online marketing puzzle. And if you want more leads from social media, you need to start with a strategy, full...
QUESTIONS ABOUT THE SOCIAL MEDIA TOOLBOX ANSWERED HERE
Since a created the Social Media Toolbox, I’m proud to say there have been some really awesome people join me on my mission to create a simple social media strategy… for themselves! And of course, I’ve also had a few people ask questions. (which you know I love!)...
THE BEST PART OF BEING A SOLE TRADER ON SOCIAL MEDIA
You can actually show up as a person! A real, imperfect, messy person who sometimes needs to take a step back, ask for help, apologise, and hit re-start. Business IS personal. And your personal brand? Yeah, that’s definitely personal! It’s made up of you and all the...
17 REASONS PEOPLE DON’T ENGAGE WITH YOUR SOCIAL MEDIA CONTENT AND WHAT YOU CAN DO TO FIX THAT
When the engagement on your social media posts suddenly tanks, panic mode quickly sets in. For years, we’ve been told that engagement is the key to cracking social media, so it’s no surprise you feel that way. The problem with this way of thinking about social media...
THE 4P CONTENT PLANNING FRAMEWORK
Created to make your social [media] life a little less tiresome, think of this 4P Content Planning Framework as guidelines for all the good, juicy stuff you create for the internet! Designed to help you better position yourself as the expert you are, build a...
WHAT CONTRIBUTES MOST TO SALES (BUT DOESN’T COST YOU A CENT)?
It's SOCIAL PROOF! 🙌 Think about the last time you considered buying something online. I know without a shadow of doubt that you would have looked at reviews, read the testimonials or searched for a reason NOT to buy it. Am I right, [FIRST NAME GOES HERE]? People...
4 KEY THINGS I HAVE LEARNED IN 4 MONTHS
A slight change to the usual topic of this blog series, Connect The Dots, but it’s for a very good reason! I am celebrating a massive milestone in my career – for the first time ever, I am 100% self-employed and it feels amazing! Over the last decade I have always...
WHY GOING LIVE ON SOCIAL MEDIA IS A MUST
We’re going LIVE in 5…4…3…2…1 – Did the cloud of dread just descend upon you? It definitely doesn’t need to when it comes to Facebook Lives, they have so much to add to your online presence and have so many benefits when it comes to your brand awareness. So,...
STOP BOOSTING YOUR FACEBOOK POSTS (UNTIL YOU HAVE DONE THIS)
In the last few editions of this blog I’ve been concentrating on content – how you come up with it, where you publish it and how you plan it all out through your marketing schedule. For the next few articles I’m going to be focusing on Facebook adverts. I am a BIG fan...
HOW TO PLAN OUT 3 MONTHS OF MARKETING CONTENT IN HALF A DAY
Welcome to the new series of weekly blogs called 'Connect the Dots' that will feature all the nuggets of advice I offer during my weekly Facebook Live sessions but condensed down so you can easily bookmark these pages and refer back to them whenever you need to. This...
THE FUNNEL – SOCIAL MEDIA THAT CONVERTS
Welcome to my regular blog segment of ‘Connect the Dots’ which you can find on my Facebook page each week as a video if you’d like to join me, I’d love to have your company! The topic for this edition is - Social Media That Converts. Meaning content you are creating...
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